The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.įun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.Ĥ Top Tips For Using YouTube To Increase The Authority of Your Websiteġ. Doing this will build backlinks to your site, meaning you get found on Google more often by people searching.īy utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube.
This shows that Google considers video to be as important as text-only pages. You might have noticed that videos are appearing more often in Google’s search results. Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.
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